Thursday, January 21, 2010

Right product for the right market

I am currently in Khobar and am pleased to see Indian automobile Brands here but on the other side quite disappointed as sales are poor. The reason is simple and a no brainer... can TATA cars meet the quality of the Japs ? the quality may be good for Indian type driving condition and are not suitable for high speed driving conditions.

Should Indian Car makers attempt to sell in developed markets or shouldn't they wait for the right product to enter a market?